| Course Name | Crossroads in Communication Studies |
| Code | Semester | Theory (hour/week) | Application/Lab (hour/week) | Local Credits | ECTS |
|---|---|---|---|---|---|
| MCS 507 | Fall/Spring | 3 | 0 | 3 | 7.5 |
| Prerequisites | None | |||||
| Course Language | English | |||||
| Course Type | Elective | |||||
| Course Level | Second Cycle | |||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | ||||||
| Course Coordinator | - | |||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | • evaluate historical and normative accounts of communication traditions, theories, and models • examine main research parameters of the communication process: mass media power; mass communication effects; relation between technology/media and society/culture; media organization and production; media reception, media events, new media developments; and, conditions of democracy • encourage students to reflect on various interdisciplinary approaches and their methodologies • evaluate historical and normative accounts of communication traditions, theories, and models • examine main research parameters of the communication process: mass media power; mass communication effects; relation between technology/media and society/culture; media organization and production; media reception, media events, new media developments; and, conditions of democracy • encourage students to reflect on various interdisciplinary approaches and their methodologies |
| Learning Outcomes | The students who succeeded in this course;
|
| Course Description | The course probes into key paradigmatic approaches of communication and media studies |
| Related Sustainable Development Goals | |
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| Core Courses | |
| Major Area Courses | X | |
| Supportive Courses | ||
| Media and Managment Skills Courses | ||
| Transferable Skill Courses |
| Week | Subjects | Required Materials |
| 1 | Introduction | |
| 2 | Theory Building and Communication | McQuail, D. (2010) McQuail’s Mass Communication Theory, 6th edition. London: Sage (part 2). Douglas Kellner. Adventures in Cultural Studies. |
| 3 | Fordism and the rise of Mass Society | Mattelart, A. & Mattelart, M. (1998) Theories of Communication: a Short Introduction. London: Sage (pp. 5-17) Stuart Ewen. Captains of Consciousness. (pp. 1-19) |
| 4 | Early Perspectives in Media Theory | Mattelart, A. & Mattelart, M. (1998) Theories of Communication: a Short Introduction. London: Sage (pp. 19-42) |
| 5 | Empricism in Media Studies | Paul Lazarsfeld and Robert Merton. Mass Communication, Popular Taste and Organised Social Action. 1948 |
| 6 | Major Themes in Media Theory | McQuail, D. (2010) McQuail’s Mass Communication Theory, 6th edition. London: Sage (pp. 68-76, 86-94) |
| 7 | First Midterm | |
| 8 | Models of Communication | McQuail, D. (2010) McQuail’s Mass Communication Theory, 6th edition. London: Sage |
| 9 | Film Screen | |
| 10 | Marxist Media Theory | Arthur Asa Berger, Marxist Media Analysis, s.32/55. |
| 11 | Critical Theory and Frankfurt School | David Held. Introduction to Critical Theory. Chapter 3 |
| 12 | Political Economy of Media | Nicholas Garnham. Contribution to a Political Economy of Mass Communication. (pp. 9-32) |
| 13 | Cultural Studies and Media Theory | Turner, G. 2002. British Cultural Studies: An Introduction. |
| 14 | Network Society | Sonia Livingstone, 2006. Handbook of New Media. (pp. 1-16) |
| 15 | Second Midterm | |
| 16 | Review of the Semester |
| Course Notes/Textbooks | |
| Suggested Readings/Materials |
| Semester Activities | Number | Weigthing |
| Participation | 1 | 15 |
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | 10 | 25 |
| Portfolio | ||
| Homework / Assignments | 3 | 45 |
| Presentation / Jury | 1 | 15 |
| Project | ||
| Seminar / Workshop | ||
| Oral Exam | ||
| Midterm | ||
| Final Exam | ||
| Total |
| Weighting of Semester Activities on the Final Grade | 4 | 100 |
| Weighting of End-of-Semester Activities on the Final Grade | ||
| Total |
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Course Hours (Including exam week: 16 x total hours) | 16 | 3 | 48 |
| Laboratory / Application Hours (Including exam week: 16 x total hours) | 16 | ||
| Study Hours Out of Class | 14 | 4 | 56 |
| Field Work | |||
| Quizzes / Studio Critiques | 10 | 2 | |
| Portfolio | |||
| Homework / Assignments | 1 | 25 | |
| Presentation / Jury | 1 | 15 | |
| Project | |||
| Seminar / Workshop | |||
| Oral Exam | |||
| Midterms | 15 | ||
| Final Exams | |||
| Total | 164 |
| # | Program Competencies/Outcomes | * Contribution Level | ||||
1 | 2 | 3 | 4 | 5 | ||
| 1 | To be able to evaluate the field of Marketing Communication and Public Relations from the perspective of integrated communication. | |||||
| 2 | To be able to develop knowledge about existing theories and principles in the field and evaluate the acquired knowledge with a critical approach. | X | ||||
| 3 | To be able to follow the latest developments and research in the field and reflect them to studies systematically. | |||||
| 4 | To be able to create new information that will contribute to the field by integrating the connections between different disciplines (marketing, advertising, public relations, corporate communication, marketing communication, etc.) in which Marketing Communication and Public Relations field is involved. | |||||
| 5 | To be able to analyze reflections of current consumption dynamics on consumers. | X | ||||
| 6 | To be able to develop synthesis and evaluation skills related to issues in the field. | X | ||||
| 7 | To be able to perform studies within the framework of scientific ethical rules about issues related to the field. | X | ||||
| 8 | To be able to design and implement an original research project on topics discussed in the field of Marketing Communication and Public Relations. | |||||
| 9 | To be able to follow developments in new technologies of media and communication, as well as new methods of production, new media industries, and new theories in the field of marketing communications and public relations; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B2) | X | ||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
